RVCA clothing and design was conceived by the company’s founder and designer, PM Tenore. For over a decade PM’s vision has been to create a design-driven brand with out compromising its roots in an active lifestyle. RVCA is free from the passing trends of the surf, street, skate and snowboard industries. RVCA designs appear as natural on the shelves of boutiques and on those of a local skate chop. PM created RVCA to be a more organic brand that didn’t have to follow industry rules.